Rakuten

Missions

Research, User Experience, User Interface.

Background

Rakuten is a Japanese electronic commerce company based in Tokyo. Rakuten France, ex-PriceMinister, was created in 2000, becoming one of the first french e-commerce websites and now having over 19 million visits per months.
To drive their events, merchandising and commercial teams were making an Excel spreadsheet.
So we decided to create a platform that allows them to save time to do their work.
My manager asked me to do a complete platform, from research to UI design, to allow both teams to share products more easily.

Objectives

1. Help commercial team to quickly communicate their selected products lists to the marketing team.
2. Allow marketing team to save time in the creation of their campaigns.
3. Create an innovative and useful dashboard for both teams.

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