2023
Role
Lead Designer
Services
Product Design
User Research
Collaborators
Pierre Robert (Product Manager)
Elisa Manon (Product Manager)
Footbar
Footbar is an innovative company enhancing the performance of football players through a revolutionary sensor : The Meteor.
With a cutting-edge technologie and a passion for football, they help players analyze their physical and technical statistics. To support their development, they raised 3,1M€ in January 2024.
They make evolved the company from providing data to players for performance evaluation to partnering with retail giant Decathlon to make the product accessible to the general progression. The mobile app allows users to access their statistics and participate in rankings to support their progression.
Footbar is democratizing access to artificial intelligence in football by bringing actionable data on player performance.
As the Lead Designer, my responsibility was to bring to live the player's monthly review to life. By partnering with Footbar product team, we were able to do user research and create the seamless experience to users.
Objectives
Footbar is dedicated to offering extensive data to its customers, primarily young players aged 13-20, on a training basis. The project's objective was to deliver a monthly recap that consolidates all the data, making it comprehensible and beneficial for the predominantly youthful user base. Additionally, we aimed to enhance the interactive competition among Footbar's players by providing added value and guidance.
Process
We began by conducting thorough user research, engaging with young football players eager to monitor their performance. After gathering valuable insights, we initiated the first design cycle. This phase allowed both returning and new participants to test prototypes and provide feedback, guiding us in refining the interfaces. Through iterative testing and refinement, we continuously enhance the user experience based on real-world usage and feedback. Our goal is to provide intuitive tools that empower young players and deepen their engagement with the sport.
Outcome
In conclusion, omy collaboration with Footbar has enhanced the accessibility and impact of their revolutionary sensor, the Meteor.
Leading the design, I spearheaded the creation of a monthly review feature, working closely with the Footbar product team to ensure a seamless user experience.
Through rigorous user research and iterative design cycles, we succeeded in delivering a comprehensive recap that consolidates data in a digestible format, catering primarily to young players aged 13-20.
The outcome of our efforts has not only enriched the interactive competition among Footbar's users but has also contributed to democratizing access to artificial intelligence in football. By empowering young players with actionable data on their performance, Footbar continues to pave the way for advancements in sports technology while fostering the growth and development of aspiring athletes worldwide.
